WORK—SITE Studio is a Minneapolis-based creative direction and consultancy practice led by Erik Hamline


Drawing from a multidisciplinary background in design, concept strategy and small-business development, WORK—SITE is grounded in the relationship between physical space, identity and human experience. Rather than treating brand, interior and operations as separate disciplines, we use design to shape how a place, project or idea is understood, experienced and remembered. We connect concept, identity, space, experience and operations to create ideas that are both distinctive and capable of functioning in the real world.


WORK—SITE helps owners and organizations define, launch and reposition physical businesses. The studio works across concept strategy, identity, spatial direction and experience- creating a clear foundation that architects, designers, fabricators, operators and internal teams can carry into execution. 

Our approach is informed by having built and operated hospitality, retail and product businesses- not only designed for them. This firsthand experience gives us a practical understanding of permitting, construction, neighborhood context, staffing, margins and customer expectations.



To discuss a new project, request an initial assessment of your concept,
space or existing business - please contact:


inquiries: info@work--site.com
instagram: @work--site

WORK—SITE is currently accepting select new engagements in Minneapolis and beyond, including comprehensive creative-direction projects, focused consulting assignments, and business development partnerships


Engagement Categories

 
[Concept and Strategy]
positioning, concept development, audience definition, experience principles, business assessment and early-stage project direction

[Brand and Experience]
identity direction, verbal and visual systems, customer touchpoints, environmental communication and the relationship between brand and experience

[Spatial Direction]
interior concepts, material and furniture direction, environmental graphics, signage and coordination between brand, architecture and operations

[Launch and Repositioning]
creative direction for new businesses, openings, second locations, adaptive reuse, concept refinement and the repositioning of existing spaces or brands

[Segmented Creative Direction]
ongoing creative leadership for businesses and organizations that need senior-level direction without adding a full-time internal role


© 2026 Work—Site Development LLC. 


©2026 WORK—SITE Studio LLC.